They’re the moms behind the Instagram swoon-worthy profiles, the viral home décor and the family coastal living inspiration — but behind every well thought out photo is a local mom with a packed schedule and a story about how it all started with a need for something more.
Mount Pleasant’s Arin Jura (@arinsolange) and Amy Romfo (@thecoastaloak) didn’t set out to become influencers. They were just moms in the thick of it — meal planning, carpool lines and Target runs — who needed creative outlets. Their side hustle surprisingly transformed into something much bigger: community, purpose and financial security.
“I honestly went into it with a blog as my mindset,” said Jura, who began sharing her life online when she was pregnant with her third child. “I never assumed I would become an influencer.”
Romfo’s story is similar: a nurse manager turned stay-at-home mom who found herself craving creativity during maternity leave. “I started sharing furniture and home projects, and my social media just started growing,” she said. “It became a beautiful mix of creative outlet and income.”
Naptime Hustle
Both women are open about how tough the balance can be. Jura, now a full-time content creator with three kids in school, commented on the transition. “When this became a full-time job, I was resistant to having help with my kids. But I realized that giving myself some dedicated hours to work meant I could give my kids dedicated hours too.”
Romfo agreed, but added that finding balance isn’t black and white. “Some days I sacrifice creativity for structure, or I have lower output. But that’s okay — it’s all about the season of life you’re in.” Her go-to trick? Block scheduling and batching content when possible.
And then there’s the not-so-glamorous side of influencing. “Time management is tough. Being present while still recording lifestyle content is hard,” Romfo said. “And criticism? I’ve learned to set boundaries — especially when it comes to my family.”
Fame, Faith & Flexibility
If you ask either mom what keeps them grounded, the answer comes quickly.
“My faith and family come first,” said Romfo. “I learned the hard way after burning out and falling into comparison. Now, I weigh every opportunity by asking, ‘does this pull me away from my faith or my family?’ I also remind myself that every ‘yes’ is a ‘no’ to something else and to weigh my decisions on what works best for my family and not what everyone else is doing.”
Jura, too, is intentional with her time and brand partnerships. “I won’t share a product I wouldn’t buy myself,” she said. “I love partnering with brands like Spoonflower and Society Social, but I also adore small shops like Eventide Pennant Co. that have been in my kids’ rooms for years.”
Both moms are big on supporting local businesses and experiencing the scenic beauty of the Lowcountry, especially in Mount Pleasant. When they’re not creating content, you’ll find them at Coastal Crust, Pitt Street Bridge or out boating near Morris Island. “We love looking for shark teeth or hitting the playground in Old Village,” said Romfo. “And shopping with my daughter at Towne Centre is always a treat.”
Be Real
Despite the growing numbers and brand deals, both women are clear: their families are their biggest priority and the best part of what they do.
“My hope is that followers leave my page knowing that beautiful, organized homes can coexist with real, messy life,” Jura said. “We’re always 15 minutes away from being company-ready … and that’s a win!”
Romfo’s goal? “That my content brings joy. Social media can be dark and I want to leave it a little better — with uplifting ideas and a cozy vibe.”
As for their kids? “They argue about who’s more famous,” Jura laughed. “None of us are, but it cracks me up!”
Wisdom Worth Sharing
When asked for their best mom advice, both shared nuggets that go beyond algorithms.
“There are glass balls and there are plastic balls,” Jura said. “You will drop some. Just know which ones can’t break.”
Romfo added, “Parent with the goal of a relationship in the end. The housework can wait.”
These Mount Pleasant mamas prove that being a momfluencer isn’t about perfection — it’s about connection, creativity and remembering why you started in the first place.
By Katie Finch
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