When Amy Rogers and her husband Tommy relocated from Charlotte to Isle of Palms in 2015 and founded IOP Residential Real Estate, their plan was simple: sell a few beach homes while enjoying life by the ocean.
Ten years later, that modest vision has grown into something much larger. Amy has become one of the area’s top-producing agents, ranked in the top 1% of all Charleston real estate professionals, and the firm now helps clients buy and sell homes not only on Isle of Palms, but also on Sullivan’s Island, Mount Pleasant and in downtown Charleston.
To better reflect the scope of their work across the Lowcountry, IOP Residential has rebranded as Crown Coast Properties.
“It’s funny – when we picked the name IOP Residential years ago, we didn’t give it much thought,” Amy said. “I had worked for a firm in Charlotte called CLT Residential, so we just followed the same pattern. But as the company grew, the name began to feel limiting.”
To help with the rebrand, Amy and Tommy brought in Brett Talbot, a former creative director from a Chicago-based advertising agency who had recently relocated to North Carolina. With his familiarity with the Lowcountry and a clear brief in hand – create a name and logo that captured both the geography and the luxury of the Charleston real estate market – Talbot got to work.
For Amy and Tommy, the rebrand isn’t just about a new look, it’s the natural evolution of a business guided by a deep love for the Lowcountry.
By Emily Sams
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