Over the last decade, Ethan Lane’s group at Northpoint Mortgage has been a fixture in the Best Of awards, as voted by readers of Mount Pleasant Magazine. Lane credits his firm’s deep relationships with realtors and clients for these accolades. He also acknowledges his team: talented sales associate Joseph Capin, experienced and well-respected loan officer Holly Herlong and his dad, Chris Lane, a skilled loan officer who moved back to the area from Savannah, Georgia, about a year ago. “Each time we’re recognized is just as special — and we never take for granted that our friends and neighbors continue to vote for us,” said Lane.
He added that this achievement is particularly important to him because he, his wife Kristen and their 16-month-old son Brooks reside in the Dunes West neighborhood of Mount Pleasant. “I love being a part of the community we’re serving,” he said.
For Lane, Mount Pleasant is a desirable place to invest in a home because “We have everything we need right here: shopping, restaurants, beaches, proximity to historic downtown Charleston and good neighbors who support each other.”
What sets Northpoint Mortgage apart, according to Lane, is the luxury experience the firm offers clients, regardless of the new home’s price point. His process begins with an old-school approach where every detail is handled over the phone rather than through online applications. From these conversations, Lane learns the bigger picture of what the client wants to achieve, can run numbers for prequalification and clear the way of any unforeseen obstacles or surprises. This strategy has resulted in a 10-year track record of 100% timely closings and has built a foundation of trust within the community.
As a direct mortgage lender, Northpoint offers a range of services for first-time buyers, sophisticated investors, clients with unique situations or those who are looking to refinance. The business’ location in South Mount Pleasant is helpful because Lane and his team have the inside scoop on local tax rates and HOA fees, which is important information when planning next moves.
Lane, whose philosophy is to view every purchase or refinance not as a transaction but as a life event, prioritizes a seamless progression to the closing table.
A first-time buyer who recently purchased a home in Mount Pleasant with Lane’s guidance confirmed that his experience working with the broker was expeditious. “Ethan was recommended to my wife and me by our real estate agent. Since buying the house was a major investment for us, we were anxious, nervous and stressed. When I called Ethan, I knew instantly this was the lender for us. He was responsive to my calls, texts and emails. The experience was unbelievably smooth and stress-free.”
Testimonials such as this demonstrate why Lane continues to be voted as the Best or One of the Best year after year. He emphasized, “What’s most important is closing and getting families into their new homes without anything getting in their way.”
For more information, visit trynorthpoint.com/loan-officer/ethan-lane.
By Sarah Rose
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