As Ascue’s Auto Body & Paint Shop CEO and Ascue Capital founder and CEO, Craig Ascue, along with his family, runs the family business that his father, Timothy, opened in 1968.
Over the decades, customers and friends throughout the community have continued to support the company because of the shop’s commitment to its customers, both old and new. “We understand the value of good business practices. Our continued willingness to have an entrepreneurial spirit is reminiscent of what my dad had when he started the shop, when everyone said he couldn’t,” Ascue said.
For Ascue, owning a generational business in Mount Pleasant means leadership, which he defined as “setting a strong foundation for everything that happens next.” That includes building character along the way by having the right attitude, taking the correct actions, being consistent with decision-making and focusing on the work the shop does as a team. “Everything does not go right all the time, but it has to start and end with integrity,” he said.
Through the ups and downs of being an entrepreneur, Ascue has relied on faith and family. “Family and faith are all you really ever have,” he said. “So you have to work on them. The business is just an extension of the temporary asset we’ve been given to steward while we are here.”
He stays inspired by admiring the community’s ability to care for each other in a meaningful way and by Ascue’s staff of talented, certified technicians who keep up with the ever-changing collision repair market by leading in tooling technology, knowledge of vehicle safety and using top-quality original parts to repair customers’ vehicles.
Because of their crew, he and Tanya have had the opportunity to spend time where it matters most. “The most rewarding part of our career has been the ability to spend time with our girls as they grow and educate them through music, sports and live entertainment,” recounted Ascue. “At this time in our lives, as empty nesters, Tanya and I get to enjoy seeing them do some of the things they learned with us at home.”
The Ascues agreed that finding the work-life balance is possible when planning for success and being intentional about how to spend time. Outside of work, the Ascues love traveling, visiting family and attending sports, music and cultural events.
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