In the forested Ardennes region of Europe, an ancient breed of workhorse, called the Ardennes, defined a generation. These draft horses are rustic, tireless and hard-working. They don’t just endure the harness; they crave the pull. Their true selves shine when they are outside of the stable, working hard and carrying a heavy burden.
It is from this “beast of burden” that Ardennes Standard takes its soul. The firm wasn’t created in a stuffy design studio, but through a decade-long journey that led its founder through the U.S. Army as a medic, nurse and cavalry scout. All these experiences helped to move away from surface-level ideas. This left John Westergard, a designer, with a path to architecture and a perspective forged in discipline and a deep-seated devotion to beauty.
A Return to the Light
For the founder, the path back to the built environment was a necessity. He often references Russian novelist Fyodor Dostoevsky, noting that one enters such a path because it offers an “escape for the soul from darkness to light.” The simple goal is to make the world a little more beautiful and have fun along the way.
But “beauty” here isn’t a shallow aesthetic. It is a tool used to inspire awe and cultivate intimacy. The firm seeks to bridge the gap between our disjointed modern world and the continuous foundations of history. The “Standard” in the name isn’t just a level of quality; it is a guidon like a banner to rally around in the fray of a complex project.
Non-Negotiables of the Soul
Ardennes Standard takes a grounded, human approach. While they strive for genuine design, the founder admits that modern constraints — budgets and zoning — require a hyper-conscious balance between dreams and reality. Instead, the firm’s true non-negotiables are interpersonal:
Noble Aim: Life is difficult and full of suffering. Without a noble goal, one becomes desperate. The firm operates with a nobility that refuses to hide in the shadows.
The Teacher in All Things: From the “lowly” subcontractor placing stone to the wealthiest client, everyone is a teacher.
Faith over Friction: A turning point came not through more hours, but through a humbling surrender to God. The founder views himself as a steward of the work, not the sole source of its success.
Architecture as a Mini Adventure
What surprises many is the “unfolding” nature of these designs. They don’t build houses that give everything away at the front door. Instead, they create three-dimensional experiences where a wing or a room might reveal itself unexpectedly — a miniature adventure for the physical body to explore.
Through radical transparency and frequent meetings to uncover “black swans,” the firm ensures the final result isn’t just a structure, but a place for “wow” moments. Ardennes Standard exists because of a belief that we should all do something worthwhile to justify our position here on earth. Like the draft horse, the firm finds its joy in the weight of the work.
For more information, visit ardennes-standard.com.
By Laura Fogarty
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