Mount Pleasant Magazine Fall 2011

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There is so much i want to say, but i’ll start
with thanks for reading the premier edition of Mount Pleasant’s
new magazine. We hope you will enjoy these pages and our
website, and our green online edition,
I am getting ahead of myself. Let’s go back to 1985
when I began publishing East Cooper Magazine . Mount
Pleasant was not the same town we know today. Our
population was only 21,859. In 2011, it stands at 67,843.
There were very few businesses, which, of course, meant
there were fewer advertisers to support our publishing ef-
forts. We were ahead of our time and, because of that, we
decided to discontinue the publication. But we always re-
membered the concept of a magazine for Mount Pleasant.
Over the past two years, I gave increasing consider-
ation to bringing back East Cooper Magazine as Mount
Pleasant Magazine. As we moved forward to publish the
premier edition, it was surprising and rewarding to find
that so many people remembered East Cooper. The re-
sponse to Mount Pleasant Magazine has been the most
enthusiastic I’ve ever received for a new magazine.
Published quarterly, Mount Pleasant Magazine will be the new house-
guest to 10,000 Mount Pleasant homeowners to whom we are mailing a
copy. Another 10,000 Mount Pleasant residents will be able to pick up
Mount Pleasant Magazine at Harris Teeter, Piggly Wiggly and restaurants,
boutiques, businesses and professional offices throughout the town.
Everyone at Media Services has a passion for their work, and we all hope
you will find the results entertaining and enlightening. Few Mount Pleas-
ant residents have more passion about our town than Mayor Billy Swails.
This comes through in the article on page 6. We also interviewed Peggy
Swails; read what she has to say about her husband.
Every day we dodge those orange cones and maneuver through the traffic
congestion on Johnnie Dodds Boulevard. We want to know where it’s lead-
ing and if it’s worth it. Editor Margaret Ann Michels outlines how getting
through town is changing.
Your Facebook friends or neighbors can read the magazine online. Just
send them a link to our green edition at
GreenEdition.
Before you turn the page, I want to bring your attention to the Longev-
ity Logo in our advertisements. The logo identifies businesses that have
been offering their products and services to Mount Pleasant residents for a
decade or more. As you visit all our advertisers’ businesses, please mention
you saw them in Mount Pleasant Magazine.
As Mount Pleasant Magazine grows, we’d like to hear what you want to
see and read about. Send suggestions to Editor@MountPleasantMagazine.
com or visit us at Thanks for spending
time with us. Until November – happy reading!
— B i l l M a c c h i o
Publisher
Vol. 1, issue 1
Fall 2011
Editor
Margaret ann Michels
Copy Editor
Brian sherMan
Art Director - Editorial
chris norden
Art Director - Advertising
dana coleMan
Contributing Writers
Meredith arMstrong
stacy e. doMingo
Bill Farley
BarBara Millen Patrick
eileen roBinson sMith
Wendy sWat snyder
Contributing Photographers
gary coleMan
kayla Jones
steFanie Mccarron
chris sMith
Internet
george conklin
seth Furchgott
Publisher
Bill Macchio
Associate Publisher/Sales Manager
Joel cardWell
Media Consultants
Bert Wood
Bill knight
Brandon clark
Business Manager
carol collins
Mount Pleasant Magazine is published
four times per year by Media Services, Inc.
1013 Chuck Dawley Blvd., Mount Pleasant, S.C. 29464
copyright © Media services 2011.
all rights reserved. reproduction electronically or in
print format without the expressed written consent of
the publisher is strictly prohibited and a violation of
u.s. copyright laws.
Subscriptions available for $14 per year in the united states.
PostMaster: send address changes to:
480 Jessen lane, suite h, charleston, s.c. 29492
Inquiries to: Mount Pleasant Magazine
P.o. Box 22617, charleston, s.c. 29413
(843) 881-1481
P u B l i s h e r ’ s n ot e