LC Women In Business 2016-2017

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Nancy Swift is quick to tell you that Swift Appliance is a family business.
Her father was in the lumber business in New Jersey, and she learned the
many different facets of running a business from him. With an associate
degree in Fashion Merchandising plus a Marketing degree, she began
working in retail and said her job at Nordstrom was a “wonderful retail experience.”
Their emphasis on customer service has been instrumental in guiding her through
owning her own business.
In New Jersey, Swift’s husband was a general contractor who was not only adept
at building but at installing appliances. When they decided to move the family to the
Charleston area, he suggested that she run a business. She saw a niche for a locally
owned appliance store and, in July 2012, Swift Appliance officially opened for business
in Mount Pleasant.
“When a customer comes in, I have a checklist,” Swift said. “You have to feel
customers out to guide them to the right purchase.”
Swift works to assess the customer’s needs and explained that “listening is
important.”
“A small retailer can be more accommodating,” she said, adding that it is important
for her customers to feel that they’ve not only paid a fair price but that she is accessible
if issues crop up.
”My customers always receive exceptional customer service, product knowledge and
the best price,” she said.
Swift is best on the sales floor and genuinely enjoys the challenge of helping her
clients find the right appliances for their lifestyles. Not only does she head a thriving
business, but she is especially proud that a second location will open soon in Murrells
Inlet. And they’ll keep it all in the family, with her son in charge.
Nancy
Swift
Swift Appliance
625 Johnnie Dodds Blvd.
Mount Pleasant
843-388-7283
Photo by Jenn Cady.
625 Johnnie Dodds Boulevard, Mount Pleasant, SC 29464
843.388.7283 |
“AppliAnces Are whAt we do best
becAuse thAt’s All we do!”
Locally Owned and Operated... Free local delivery, custom installation, in home consultations, open Sundays.
Purchase 3
qualifying Pieces
and get 10%
back from bosch!
new
locAtion
coming to
murrellsinlet