LC Women In Business 2016-2017

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The path to a satisfying and successful career is not always straight or easy to
navigate. Susie Molony, owner of Southern Belles: A Children’s Clothier,
knows this all too well. After leaving her career in hospital pharmacy to
get married, she became a stay-at-home mom who felt the need to fill her
time and spent years building what was once a hobby into a thriving Mount Pleasant
favorite.
Her hand-painted designs on children’s clothing and accessories grew from being
just gifts for friends to being sold at local and then national
craft markets.
When traveling to national shows wore on her, Molony pursued a local storefront
so she could spend more time with her family. She worked her way up from subleasing
a small corner of a children’s store to purchasing a children’s clothing store. Southern
Belles has been in the same location in Northcutt Plaza for more than 20 years.
“Owning your business is not for the faint of heart. It requires a great deal of time
and energy,” she said. “But I truly love what I do, and I get great joy from helping
customers buy for their children. I try to offer something for every need and every
occasion, making sure there’s a price point to fit every wallet.”
Aside from her array of children’s clothing, gift items, shoes and more, Molony
gives credit to her customers as the reason her store has been a favorite for more than
two decades.
“Southern Belles has been successful not only because of my hard work and that
of my employees, but also because of our wonderful customers’ loyalty and support,”
Molony said. “Southern Belles has been voted Charleston’s Best Local Children’s Shop
for the past 11 years. I never take that for granted. It’s a huge honor that I cherish.”
Photo courtesy of Susie Molony. Susie
Molony
Southern Belles
280 W. Coleman Blvd.
Mount Pleasant
843-881-1741
Lorem Ipsom
3856 IOP Blvd.
Isle of Palms, S.C. 29460
843-888-8888
By Anne TOOLe
Children’s Clothing
Shoes • Accessories • Gifts
280W. Coleman Blvd.
Mount Pleasant
843.881.1741
It’s Time for the Beach & Pool at
Southern Belles
2016