Marley Presswood, one of Mount Pleasant Magazine’s Best Realtors working with AgentOwned Realtors, has lots of strengths.
There are the strengths she claims: networking and building relationships, which come in handy in several initiatives — such as social media marketing events, Homebuying Happy Hour and agent-training events — that have Presswood making quite a name for herself.
And then there are the strengths that American society tends to paint as weaknesses: Marley Presswood is a millennial woman and she understands how to use those attributes fearlessly.
“Women control 80% of buying power,” she said, citing Bridget Brennan’s “Why She Buys” as one of several influences on her rapidly developing name in the real estate world. That fact alone has led Presswood to identify ways of approaching women as actual clients, making them feel appreciated and respected.
At the same time, we live in a society that regularly attacks millennials for failing to succeed in a grind economy. Marley approaches them with a little bit of information, and they discover that they can — and probably should — buy a home.
Hence Presswood’s Homebuying Happy Hours. She shifts the traditional real-estate seminar to a venue where she offers free drinks and snacks, dropping “seminar” in favor of “happy hour,” and voila. You too can learn the finer points of buying a house without pressure, as Marley helps clear up confusion and doubt.
And real-estate coach Tom Ferry uses Presswood’s social media marketing to help other agents network more effectively, while her Wednesday night Cocktails and Conversations help her meet new clients and begin developing relationships that transcend the transactional.
Marley Presswood plays to her strengths, building a fresh approach to selling homes.
Marley Presswood’s office is at AgentOwned Realty, 824 Johnnie Dodds Blvd., Mount Pleasant.
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