When I stopped into Starling Chevrolet recently, it did not feel like a typical car dealership. As I walked through the new car showroom, located at the junction of I-526 and Highway 17 North, I couldn’t initially put my figure on why it felt different. Any other time I had been in a car dealership I’ve had my guard up, always concerned that I would be ambushed by a salesperson.
After spending a short time at Starling Chevy, I realized why I was feeling that way. The vibe I was getting wasn’t from the big buildings or the nice, new and used cars. It was from the people. Like any business, small or large, it’s always about the people not the business. Of course, just about everyone has a preconceived idea of what to expect from a car dealer. That characterization has been embedded in society for many decades, but Starling Chevy breaks that mold.
From a buyer’s perspective — at least this buyer — the Starling team is experienced and works seamlessly. I know this sounds cliché, but they execute things like a family would and it appears like they all have each other’s backs. During the process of purchasing my used Jeep Wrangler, I learned that general manager Joe Sarro has two sons that work there. I also discovered that sales professional Chip Clair’s daughter works at the information desk. There are other employees whose family members work there too, so I’m convinced this is one of the reasons Starling exuded these family vibes.
Since Starling Chevrolet is local and I was in the market for a newer vehicle, I’m happy I went by to check their used car inventory. I know I learned a lot at Sterling and I’m sure I will purchase my next ride from Mount Pleasant’s local dealership.
By Bill Macchio
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