Polly’s Fine Jewelry began 40 years ago with a simple mission: to bring exceptional jewelry, heartfelt service and genuine relationships to the Lowcountry. Polly Moore and her husband Richard opened their first store in 1986 with a passion for craftsmanship and a belief that every piece of jewelry tells a story.
Over the years, that passion naturally became a family legacy. The second generation, Caulder and Lizzy Moore, are involved in carrying the business forward, bringing fresh ideas, modern trends and an even greater connection to the community.
“This 40-year milestone isn’t just about our business; it’s about celebrating every customer who has chosen us to be part of their story,” Polly said. “It’s an honor to witness these special moments in our customers’ lives.”
Polly believes customers can feel the difference when a business is family-owned and operated. Every decision at Polly’s is made with integrity and long-term relationships in mind, not trends or quick wins.
What motivates the Polly’s team is how deeply their customers trust them. Whether it’s helping someone choose an engagement ring, celebrating a milestone or creating a piece that will be passed down for generations, being part of those moments inspires the team to honor Polly’s vision and ensure it thrives for decades to come.
“It’s incredibly humbling to be voted ‘Best Jewelry Store’ eight times,” Polly said. “It feels like a celebration of everything we’ve built and everything our team works so hard for every day. We see it as a reflection of the relationships we’ve cultivated over 40 years — relationships built on trust, loyalty and genuine care.”
For four decades, Polly’s has focused on honest guidance, beautiful craftsmanship and treating customers like family. The company’s dedicated team has remained incredibly loyal; many of them have been at Polly’s for decades. This consistency allows them to build real connections with every person who walks through the door, offering a true “family feel” blended with the quality and selection of a large-scale jeweler. Customers get one-on-one attention, genuine recommendations and a team who remembers their names, stories and milestones.
While their consistency has kept them a favorite, Polly’s continues to embrace new ideas and innovate. Whether it’s adding new designers, offering custom design or expanding their digital presence, they’ve always balanced tradition with forward momentum. That blend is a huge part of Polly’s long-lasting success.
Polly’s is proud to offer extensive in-house services, including custom design, repairs, appraisals, diamond sourcing and engagement ring consultations. Many customers say they appreciate that they can trust the local jeweler for everything — from everyday jewelry to once-in-a-lifetime moments. Above all, Polly’s signature warmth and hospitality sets them apart. You don’t leave feeling like you visited a store; you leave feeling like you visited family.
“As we celebrate 40 years in business, we’re looking ahead with excitement,” Polly said. “Our plans include continuing to grow our custom design offerings, expanding our in-store events and bridal experiences and bringing in more unique pieces that you won’t find anywhere else.”
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